Tuesday, November 17, 2009
Coca-Cola Begins Global Launch of Innovative PlantBottle
The Coca-Cola Company announced today that beverages in its innovative PlantBottle™ packaging are beginning to arrive on store shelves in select markets throughout the world, initiating the Company’s journey toward a goal of producing 2 billion of the special PET plastic bottles by the end of 2010.
PlantBottle PET plastic bottles are made partially from plants, which reduces the Company’s dependence on a non-renewable resource – petroleum. Other benefits are that it is 100 percent recyclable, and preliminary research indicates that from the growing of the plant materials through to the production of the resin, the carbon footprint for the PlantBottle packaging is smaller than for bottles made with traditional PET.
“Today, we are taking a major step along our sustainable packaging journey as The Coca-Cola Company becomes the first-to-market with a recyclable PET plastic bottle made partially from plants,” said Muhtar Kent, Chairman and CEO, The Coca-Cola Company. “From Coke brands in Copenhagen to DASANI water in the Western United States, we are starting to roll out the first generation of the bottle of the future.”
Throughout Denmark, Coca-Cola, Coca-Cola Light and Coca-Cola Zero in 500mL and 2L sizes are now available in the PlantBottle packaging. A variety of products, including Coca-Cola, Sprite, Fresca and DASANI will be in Western Canada in the PlantBottle beginning in December and for the Vancouver 2010 Winter Olympic Games. And for select markets in the Western United States, including Seattle, San Francisco and Los Angeles, PlantBottle packaging will be used for sparkling brands and DASANI in several sizes, starting in January. Future launches are being planned in other markets, including Brazil, Japan and Mexico and for China’s Shanghai Expo in 2010.
PlantBottle samples also will be featured at the Company’s investor event, “A Growing World of Refreshment, a 2020 Vision,” which begins later today in Atlanta.
“The PlantBottle is precisely the kind of innovation that demonstrates how businesses can help address climate change and reduce stress on our precious natural resources,” said Kate Krebs, Director of Sustainable Resources for The Climate Group. “While Coca-Cola is just beginning to bring its plant-based PET plastic into the mix, this is a revolutionary solution that has the potential for long-term, meaningful benefits.”
PlantBottle packaging is currently made through a process that turns sugar cane and molasses, a by-product of sugar production, into a key component for PET plastic. The sugar cane being used comes from predominantly rain-fed crops that were processed into ethanol, not refined sugar. Ultimately, the Company’s goal is to use non-food, plant-based waste, such as wood chips or wheat stalks, to produce recyclable PET plastic bottles.
“Coca-Cola is currently sourcing raw materials for its PlantBottle from suppliers in Brazil, where third parties have verified that best-in-class agricultural practices are the norm," said Dr. Jason Clay, Senior Vice President of Market Transformation for WWF. “Preserving natural resources through sustainable agriculture is essential for businesses like Coca-Cola as they search for ways to alleviate environmental challenges.”
While the bio-based component can account for up to 30 percent of the resulting PET plastic in PlantBottle packaging, the percentage varies for bottles that also contain recycled PET. For example, Denmark uses recycled content in its PlantBottle packaging. The combined plant-based and recycled content makes up 65 percent of the material, with 50 percent coming from recycled material and 15 percent from plant-based material.
For the PlantBottle packaging in the United States and Canada, up to 30 percent of the content in the PET plastic comes from plants.
“While the PlantBottle introduction and market launch put The Coca-Cola Company on the forefront of bio-based packaging innovation, we are continuing to strive to make an even better bottle,” said Scott Vitters, Director of Sustainable Packaging, The Coca-Cola Company. “Our vision is to continue innovating to achieve a bottle that is made with 100 percent plant-waste material while remaining completely recyclable.”
The Coca-Cola Company (NYSE: KO - News) is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.
Labels: Coca-Cola, Coca-Cola Company, PlantBottle